The conversion funnel is a tool used by eCommerce professionals to help optimize the usability of their online assets. Funnel(s) for 'Checkout' button: Funnel contains a series of checkout steps and is assigned to a Checkout zone to serve customers.

List of different Funnels Checkout in Intercart

  1. Checkout with PayPal - PayPal Checkout helps you convert shoppers earlier in their shopping journey by letting them check out directly from the product page or shopping bag. This reduces cart abandonment and increases conversion opportunities. Upon clicking the checkout button on the shopping cart page, it will direct shoppers to PayPal's checkout page in the same checkout window. After a successful payment, your customer is taken to a post-upsell funnel of your choosing. They can add additional products to their original order with just one click.
  2. 3 Step Checkout - upon clicking the checkout button on the shopping cart page, it will direct shoppers to a 3 step checkout page. After a successful payment, your customer is taken to an upsell funnel of your choosing. They can add additional products to their original order with just one click. (Note: this is for users who prefer Shopify's checkout process but want to add in post purchase one click upsell funnels)
  3. Intercart Checkout - upon clicking the checkout button on the shopping cart page, it will direct shoppers to Intercart's one page checkout. After a successful payment, your customer is taken to an upsell funnel of your choosing. They can add additional products to their original order with just one click.
  4. Shopify Checkout - Shopify's native checkout page (used mainly for split testing performance against other checkout funnels)

Steps in setting up each Funnels

Note: Always set at least one funnel to a Checkout zone to work

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